My guest today is BJ Fogg. BJ is an experimental psychologist who founded and directs the Behavior Design Lab at Stanford University. If you have ever read anything about habit change, you will know that BJ is the founding father of this area. He is renowned for creating breakthrough methods for changing human behavior and has recently put them all together in a brilliant book called, “Tiny Habits.”
I have followed BJ’s work for many years and he has a knack for making complex psychology on the topic of behaviour change really simple and practical. In my chat with BJ, we start by talking about habit change, and then get into some of BJ’s productivity habits and hacks, and we also talk about his approach to making his teaching at Stanford and also outside of it as engaging as possible. If you have ever tried to change your behaviour, I think you will get a lot out of this chat.
Get his new book on Amazon: Tiny Habits: The Small Changes That Change Everything