How to overcome "Team-think"
Posted in Resource on July 01, 2011
Most of us have been a victim of groupthink at some stage in our working lives. If you have been sitting with the same team for the past year, you’ve probably also become a victim of ‘team-think’.
This happens a lot in companies that deal with similar problems for their various clients. I work with several advertising and media agencies and often the key issue for many of their clients is generating awareness for their products. When the agency tries to generate ideas on how to do this, the strategies tend to revolve around the same few media channels, such as